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Who Are We


Michelle Dennett founder of Itchy Avocado.JPG

Hi my name is Michelle and I’m the reader behind Itchy Avocado.  I am based in Southampton, UK and I run my shop from a small HQ in my family home, alone. Just me, and my books, and a big pot of wax.

My love for books is what started Itchy Avocado on its wax melt making journey.  A good few years ago I started a Bookstagram account and wanted candles to make my photos look prettier, but I couldn't bring myself to pay the Yankee candles prices when I could have used that money to buy.... more books. Book or candles? Book or candles? It was a tricky dilemma. I decided that on this occasion there were enough unread books on my TBR, and I did buy 2 candles in the sale for my photos, but that was when the questions started flowing and I wondered if I could in fact make my own. 

I did some research and found that some small businesses were making the most gorgeous products AND they were book inspired. This got my creative juices flowing and it was from here that the research started, and I haven't looked back since. I started making candles but quickly moved onto wax melts. Candles are tricky beasts to create and take a lot of testing to make sure they’re safe and to be honest, I'm just not that patient so I switched lanes to wax melts and here we are today. You will still see the odd candle in my shop, particularly around holiday seasons, and if there is a need for it then maybe I will return to them in the future.

About my products

All the Itchy Avocado products are made in small batches so you can be sure they are of the highest quality, and you have peace of mind that any repeat purchase will be the same as the last.

I source only the highest quality ingredients that for my products, and I check all documentation prior to purchase to make sure they are vegan, and cruelty free. You can rest assured knowing that none of my products have been tested on animals or contain any animal derivatives.

I am also always conscious of waste and have taken every step to making sure all aspects of my packaging are either biodegradable, or fully recyclable.  You will see that there is the ‘mobius loop’ triangle embossed within our cartwheel wax melt cases which makes my pots recyclable, and the clear bags that contain samples and mini diffusers are 100% compostable and are made of plant cellulose!

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